Ethos Concepts

Privacy Policy

This Privacy Policy explains how Ethos Concepts Ltd collects, uses, and protects your personal information ("Personal Information") when you use our software applications and related services. By using our services, you agree to this Policy. This Policy does not cover companies or individuals we do not manage or control.

Protecting your privacy is essential.

Your data is yours — We never sell or share it without your consent.
Secure storage — We protect your information with enterprise-grade security.
Safe sharing — Each Ethos Concepts Ltd Card has a unique code and link. Anyone you share it with can view your details and may pass it on.

Information We Collect

1. Automatically Collected Information

We collect minimal data required to operate our services, detect misuse, and understand usage patterns.

2. Information You Provide

Our app collects only the Personal Information such as:

Name and contact details
Account credentials
Payment information
Mobile device permissions (contacts, calendar, photos)
Some data is required by law (e.g., KRA PIN numbers)

3. Information from Other Sources

We may also receive information from:

Public databases
Social media
Third-party data providers
Marketing partners

This may include demographics, device details, location, and online behavior.

Cookies & Website Analytics

Our website uses cookies to improve functionality and your browsing experience. You can disable cookies in your browser, but some features may not work. We use analytics tools, Mixpanel Analytics, Segment, Amplitude, Datalogic to understand website traffic. Most data is anonymous but may sometimes be linked to you.

How We Use Your Information

We use your information to:

Create and manage accounts
Provide and improve products and services
Send administrative updates
Offer support and respond to inquiries
Request feedback
Enforce policies and prevent misuse
Respond to legal and safety-related requests

Our legal basis includes consent, contract necessity, legal obligations, public interest, and legitimate interests.

Billing & Payments

Payments are processed securely by third-party providers. Their privacy policies apply to their handling of your payment details.

Information Management

Managing Your Information

You may request deletion of certain Personal Information or your entire account. We may retain required records for legal or operational reasons.

Disclosure of Information

We may share information with:

Trusted service providers
Affiliates and subsidiaries
Legal authorities when required
Acquiring companies during mergers or sales

We do not share your Personal Information with unaffiliated third parties for marketing.

Retention of Information

We store your Personal Information securely in physical or digital form and may use third-party storage providers. Information is retained only as long as needed for legal or operational purposes.

Once the retention period ends, your data is deleted. Aggregated, non-identifiable data may be kept.

Transfer of Information

Your information may be stored or processed outside your country, including regions such as North America, Europe, Asia, and Oceania. We take reasonable steps to ensure it remains protected, but privacy laws may differ across locations.

Limited Use Requirements

Ethos Concepts Ltd complies with the Google API Services User Data Policy, including its Limited Use requirements.

Your Rights

You may:

Withdraw consent
Object to processing
Request details about how your data is used
Correct or update your information
Restrict processing of your information
Request deletion of your Personal Information

Right to Object

You may object to processing based on public interest or legitimate interests. You may object to direct marketing at any time.